A 2016 The New York Times article describes a satirical video about bespoke water and observed:
“The B word has become an increasingly common branding lure employed by interior design companies, publishers, surgeons and pornographers. There are bespoke wines, bespoke software, bespoke vacations, bespoke barber shops, bespoke insurance plans, bespoke yoga, bespoke tattoos, even bespoke medical implants.”
Jim Farber (8 August 2016). “Bespoke This, Bespoke That. Enough Already” in The New York Times
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Pennelli Talarico 